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GETTING DOWN TO BUSINESS WITH IVIE
AT THE 2016 ACB CONVENTION
by Carla Hayes
Are you a business owner or are you considering the possibility of starting your own business? If you answered "Yes" to either of these questions, the Independent Visually Impaired Entrepreneurs (IVIE) is planning activities at the 2016 ACB Conference and Convention which will be of interest to you. Our convention programming begins on Sunday, July 3rd at 10:00 PM when we join our friends from RSVA for a combined mixer. This will give you a chance to relax after the opening General Session, have a few refreshments, and mingle with friends from IVIE and RSVA.
Our annual breakfast and business meeting will take place on Monday, July 4th from 7:00 to 8:15 AM. Bring a hearty appetite and your creative ideas for making the IVIE affiliate the best that it can be!
Wednesday, July 6th will be a busy day for IVIE. Are you looking for innovative methods for setting your business apart from your competition by providing unique services that only you can provide? Then, you will want to attend our luncheon and program from 12:15 to 2:30 PM. The title of the program will be, "Finding Your Market Niche." The strategic use of niche marketing can spell success for your business. Learn how to use niche marketing strategies to your advantage, how other business owners do it, and come prepared with examples of how you have found your niche in the marketplace for your business.
We usually hold the IVIE Expo on Thursday afternoon, but this year we are trying an experiment. The IVIE Expo will take place Wednesday afternoon from 2:45 to 5:45 PM immediately following the IVIE Luncheon and Program. We have found that many people go home on Thursday and miss the expo. Also, the ACB Exhibit Hall closes on Wednesday at 1:00 PM. In addition, we were only allotted a two-hour block for the IVIE Expo when we held it on Thursdays. It is our hope that having the Expo on Wednesday will encourage more participation. IVIE members might be more likely to participate in the Expo if it takes place immediately after the IVIE Luncheon and Program. Exhibitors might want to have a booth at the expo to sell remaining products after the ACB Exhibit Hall closes. Finally, convention attendees will have three hours to browse at the expo instead of two. So, be sure to come to the IVIE expo where blind and visually impaired business owners will showcase their products and services and answer your questions. Of course, browsing is free and no ticket will be necessary to be admitted.
However, if you would like to have a booth at the IVIE Business Expo, you must reserve it in advance. The cost will be $10 for IVIE members and $25 for non-members with the option of applying $15 of this cost towards annual IVIE Dues. By the way, IVIE's calendar year runs from July 1st to June 30; so, this would be an excellent time to pay your dues. Annual dues for IVIE are only $15. You can reserve your expo booth and/or pay your annual dues online by visiting IVIE's secure website ivie-acb.org. Alternatively, you can make a check payable to "IVIE," and send it to our president, Ardis Bazyn, 2121 Scott Road, No. 105, Burbank CA 91504. Please designate whether your check is for annual dues, an expo booth, or both. If you are submitting your dues, be sure to fill out and include the IVIE membership form which can be found on our website. You can learn more about IVIE by browsing our website.
If you have any questions about the IVIE Expo or this year's program offerings at the ACB National Conference and Convention, you may contact Carla Hayes at (724) 941-8184 or by Email at firstname.lastname@example.org. As you can see, IVIE has a lot to offer at this year's ACB Conference and Convention. We are looking forward to seeing many of you there!
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